Google Analytics 4
With your permission, we use Google Analytics 4, provided for users in the European Economic Area by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We use it to understand aggregated website usage and improve content and performance.
The Analytics tag is not loaded and no Analytics request is made until you select “Allow analytics”. If you consent, Google Analytics may process page views, interactions, referrer information, browser and device characteristics, approximate location, and identifiers stored in first-party cookies such as _ga.
Google states that Google Analytics 4 does not log or store individual IP addresses. For traffic from the EU, Switzerland, and the United Kingdom, an IP address is used to derive coarse location information and is then discarded before the data is logged.
The legal basis is your consent under Article 6(1)(a) GDPR and Section 25(1) TDDDG. You can change your choice at any time through “Analytics settings” in the footer. Withdrawing consent stops the Analytics tag on subsequent page loads and removes accessible first-party Google Analytics cookies. The withdrawal does not affect processing that was lawful before it.
Google may process data outside the European Economic Area. Information about recipients, international transfers, safeguards, retention, and your controls is available in Google’s privacy information. Event-level Analytics data is retained according to the period configured for our Google Analytics property and is deleted or aggregated when it is no longer required for the stated purpose.
Google Privacy Policy
Google Analytics data and privacy information